January 06, 2020Alex de Boutray7 min read

Cover photo by You X Ventures on Unsplash -- Monday, 10am. You're around a table with a new team, looking at a product owner presenting the project you'll be working on for the next few months. While this project wouldn't be the core software of your company, it would play an integral part in the…

August 01, 2019Nicolas Taborisky4 min read

Every app you use daily went through numerous stages of development before it reached the fully functional version you’re accustomed to. From whiteboard and prototyping to a minimum viable product (MVP) in production to its fully-featured form, each stage was crucial to getting the app through its…

May 06, 2019Thomas Aribart18 min read

I play in a pop rock band called BEL-AIR. As you probably guessed, the name BEL-AIR is already taken by many things : Two clothing brands, numerous hotels and places, and of course, Will Smith. This was a problem as our fans often complained that they had a hard time finding us on the internet. We…

January 28, 2019Tomas Piga8 min read

When it comes to the web, the main idea of a website or app is to either sell a product (including services) or be that product. Generally, a product is about delivering a message or some sort of value to a User. Many people don’t value the U in that sentence. User experience is about maximising the…